Jeroen Kraaijenbrink

About

Jeroen Kraaijenbrink is an accomplished strategy educator, speaker, writer and consultant with over two decades of experience bridging academia and industry. He empowers people and organizations to discover, formulate, and execute their future plans by providing them with strategic guidance. In doing so, he enables them to realize their greatest ambitions. Drawing from cognitive psychology, humanism, martial arts, Saint Benedict, and a wide range of other sources, he is the author of numerous articles on strategy, sustainability, and personal leadership and five books: Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook, a twovolume practical guide to strategy. He is an active Forbes contributor where he writes about strategy, leadership, and how to help you embrace the complexity and uncertainty of this world. He has a PhD in industrial management, teaches strategy at the University of Amsterdam Business School, and has helped many midsized and larger companies across the engineering, manufacturing, healthcare, and financial services industries. Jeroen is the originator of the Strategy Manifesto, envisioning what strategy could and should be like in order to live up to its promise to provide effective guidance to 21st century organizations. For more information, visit www.strategymanifesto.com.

6-Figure Blueprints and Beyond: How 35 Entrepreneurs Made It and How You Can Too

2020 was a year that saw social Darwinism play out its ruthless game, in a manner that was categorically ‘no holds barred’.
Not the oracles, or the prophets or even your daily horoscope could have predicted the unprecedented challenges that COVID-19 would unleash upon our world.
Yet, for all the irreparable tragedy and loss, there exists an inspiring number of stories of triumph, tenacity, and sheer grit.
In this amalgamation of personal narratives, we set out to bring those stories to light from some of the hardiest, most adaptable, and agile business leaders of our generation.
Together, we’ll explore how each individual company weathered the storm through major disruptions and market changes, remaining all the while, standing on two feet. Our aim is to equip and inspire the entrepreneur of tomorrow to face the challenges ahead. After all, it’s only the people that are crazy enough to believe that they can change the world that truly end up doing so.