Trevor Macomber
About
Trevor Macomber is a writer and marketing leader from Connecticut, where he has led global branding, marketing, and communications efforts for more than a dozen product launches and other go-to-market campaigns during the course of his company's digital transformation journey. Chaos by Design is his first book, though not his last. He is nothing without his family, he is exceptionally lucky, and he knows it.
Chaos by Design: Tales of Empowerment on the Path to Digital Transformation
DRIVING DIGITAL TRANSFORMATION—CULTURE BEFORE TECHNOLOGY.
What’s the most important component of a successful digital transformation? It’s not software. It’s not hardware. Spoiler alert: it’s not even technology. It’s your people! But how do you convince and empower those people to follow your North Star?
Drawing from nearly 60 years of combined business, technology, and leadership experience, Kader Sakkaria, Imran Karbhari, and Trevor Macomber explore the ways in which successful leaders motivate their teams, drive innovation, and propagate long-lasting digital transformations.
Keep reading to uncover…
How to harness the power of creative chaos to shift your organization from fragile to agile
The secret sauce common to every successful digital transformation (hint: it isn’t barbecue)
How the right North Star will orient your company culture in a way that ensures continued longevity
Why failure is not an option—it’s a necessity!
The critical importance of driving the change from project mindset to product mindset
Why the servant leadership style is uniquely suited to transformative processes
How unyielding creative disruption promotes flexible, adaptable business models primed for growth
How to position your business not just to survive a global crisis, but to thrive in the uncertainty—in other words, chaos by design
IDEATE. INNOVATE. ITERATE. REPEAT. EMBRACE THE CHAOS BY DESIGN AND BEGIN YOUR TRANSFORMATIONAL JOURNEY TODAY!